Growing your business involves plenty of advertisements for job openings. You’d want to attract qualified professionals that can get the job done effectively. But this is only possible if you properly market and advertise your job opening.
There are multiple things you can do in that regard. You can post job openings on Indeed, LinkedIn, and other job portals, and even on social media. But how you do it is the tricky part as you want to get the attention of the most relevant candidates for your job. Here are some things you can try.
Sign Up On Different Boards And Use Posters
This is a no-brainer, but the first and easiest thing you should do is sign up and create official accounts on different job boards. LinkedIn and Indeed are the biggest sites globally for seeking jobs, but do check what other job boards are popular locally.
Since you will likely be hiring people who can show up on site, searching locally is important. LinkedIn also functions as a professional social media site which means you can advertise your job opening in your feed as well. To do so, you can use PosterMyWall’s hiring poster templates. While you would normally use a graphic designer to make such a poster, with these templates you can do so yourself.
These posters will help you advertise in your feeds on different sites. Visual content has a better engagement and retention so they will give you an edge. This will go in tandem with regular job posting and help you get better reach and engagement.
This is a good example of the posters you can put up. It features information on all the positions open at the company and how to apply. Notice that they gave multiple ways where a candidate can apply, i.e, the company website, an email address, and also a physical address where someone can drop their resume off. You also want to include a phone number where candidates can get more information.
Give Ads In Printed Publications
One of the oldest ways to advertise a job opening in a company is by advertising in a newspaper or a magazine. Usually people checked the local newspaper to see what jobs were available to apply at before the internet saw widespread use. Even though most job postings and applications are now handled online, advertisements in printed publications still have their place in the market.
And so, you too must advertise your job openings in a newspaper or a magazine. This will work in tandem with online ads and help reach people you wouldn’t have otherwise. You can also put up posters there but they will cost more than a regular ad. So be mindful of that option.
Employee Referrals
An excellent way to advertise your job opening is by encouraging your employees to discuss it in their social circles. They can refer a family member, a friend, or even an acquaintance to your company with little hassle of actually advertising the position.
This strategy has a better chance of bringing in qualified professionals for the job since the employees vet the candidate before you meet them. If you communicate your requirements for the position beforehand, the employees can further scrutinize the candidate before their documents reach your desk.
Attend Job Fairs
An excellent way to attract new candidates for your job opening, especially fresh grads, is by attending job fairs. In most cases, these will be conducted by universities and such for their graduating students to get jobs easily straight after getting their diplomas. But in some cases, other external organizers may organize these fairs too.
You’ll have to talk to the organizers and set up a stall where a representative or two from the company will be present. They will receive job applications live and conduct a preliminary interview immediately. You can also put up posters at your stall that you can make with PosterMyWall’s hiring poster templates. This will let all interested candidates know which positions are available and where to apply.
Closing Remarks
Many companies usually just post their job vacancies online on different job portals and call it a day. By doing so, they can only invite candidates who visit these sites, be it good or average. If you want to attract the cream of candidates in the market, then you must up your advertisement game.
By following the strategies listed above, you can do exactly that. They also include various offline strategies that can help bring more qualified candidates in, especially fresh graduates for entry level positions.
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