Marketing Communications Manager, Care Communications

Hillrom and Baxter have united, creating one of the world’s leading medical products companies. We are committed to our shared vision to transform healthcare. We’re building on the legacy and strengths of two historically innovative and socially responsible companies that—when joined together—should better serve our patients, customers, and communities. This is an exciting time to join us as we begin a new chapter, together.

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No matter your role at Baxter, your work makes a positive impact on people around the world. You can expect to work with caring people who value relationships. Our teams are strong and empowered because we value differences. This is where you can do your best work and thrive in an international environment. This is where you can belong.

Position Summary:

The Marketing Communications Manager – Care Communications role is responsible for communications strategy development and execution within the Care Solutions business unit. This role will also be responsible for a variety of initiatives including the development and implementation of overarching brand-level marketing campaigns for specified product segments. This individual will serve as a strategic partner to the business unit’s product and commercial teams in guiding message development and omnichannel promotional efforts targeted to healthcare professionals.

• Collaborates to establish product direction and priorities to feed collateral, training, exhibitions, and launches based on balancing needs of customers, sales, market forces, and business goals.
• Continually contributes to the development and improvement of branding, product positioning, and messaging that differentiates our offerings in the global market.
• Contributes to the creation of a global marketing vision, strategy, and direction for assigned portfolio.
• Ideates and manages the execution of integrated marketing campaigns (ABM, email, social, display, etc.) to align with marketing engagement strategy in support of growth initiatives.
• Collaborates with commercial regions/downstream marketing with establishing their go-to-market strategies, messaging, product positioning, and sales strategies.
• Responsible for new product introductions (launches) and associated campaigns for assigned portfolios.
• Strong communication skills, both written and oral. Ability to communicate at all levels.
• Excellent collaboration skills – ability to gain alignment with many cross-functional partners in a highly matrixed environment.
• Ability to overcome obstacles and manage ambiguity.
• Strong planning, organizational, and project management skills.
• Ability to work independently and efficiently.
• Creative-minded, energetic, and willing to think outside the box.
• In-depth knowledge of MS Office Suite required. Experience with Datorama, Salesforce, Pardot, Adobe Experience Manager preferred. Adobe Creative Suite is a plus.
• Performs other duties as requested.

 EDUCATION AND EXPERIENCE:

• Bachelor’s Degree in Marketing or related field
• Minimum of 5+ years of marketing or marketing communication experience required, B2B experience preferred
• Healthcare IT/software marketing experience preferred
• Agency experience preferred

The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic.

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Job

: Marketing 

Primary Location

: United States-Illinois-Chicago – Home Office/Virtual 

Schedule

: Full-time 

Travel

: Yes, 10 % of the Time