Senior Manager Marketing Insights, North America

Company Description: Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is a priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

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Join Visa: A Network Working for Everyone.

Job DescriptionAre you a passionate consumer advocate who enjoys crafting and delivering amazing insights that produce impactful business outcomes? Do you seek out challenging work that will flex your intellectual muscles? If you do and you like to collaborate with similar minded people, the Global Consumer Insights team has an immediate opening for

Marketing Insights – Senior Manager for North America.

The NA Marketing Insights – Sr. Manager role will be responsible for leading all custom research needs and generating new insights in collaboration with NA Marketing and cross-functional teams.

This position will be an individual contributor and will report to the Sr. Director – NA Insights & Analytics. In this role, you will support the broader Global Insights & Analytics team in a variety of activities that may include research project management, statistical analysis, developing presentations for external clients and internal audiences, knowledge share of insights, data queries using various internal analyses and visualization tools and other tasks as identified by leadership.

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The position is located at Visa’s headquarters in Foster City, California. In this role:

• You will be a critical member of the global consumer insights and analytics center of excellence that supports Visa’s North America marketing and communications organizations
• You will independently use a consultative approach with senior business partners to identify and translate business requirements and questions into research objectives that inform business decisions
• You will design and execute primary research (quant and/or qual) to support client engagements and thought leadership initiatives in collaboration with internal and external partners
• Project manage and drive the success of research initiatives through developing informed and thoughtful research plans, questionnaire development, analysis, reporting. Manage resources and time efficiently and effectively to meet deadlines
• Effectively communicate actionable results through compelling storytelling across the organization
• Summarize and synthesize learnings triangulated across multiple sources to share key insights and learnings across the organization
• You will build and maintain relationships with internal business partners, including marketing, communications, client marketing, sponsorship, and product innovation
• You will partner with our supplier partners to monitor quality, performance, and delivery of key commitments, manage budgets and timelines
• You will be a leader operating according to Visa’s leadership principles in every aspect of your role

QualificationsBasic Qualifications

• 8+ years of work experience with a bachelor’s degree or at least 5 years of work experience with an Advanced Degree (e.g., Masters/ MBA)
• Prior market research and insights experience is required

Preferred Qualifications for Senior Manager Marketing Insights

• 9-10 or more years of work experience with a bachelor’s degree or 5-8 years of experience with an Advanced Degree (e.g. Masters, MBA)
• Master’s degree in Consumer Behavior, Psychology, Marketing, Market Research, Sociology, Anthropology, Statistics or in a quantitative field like Economics/Econometrics, Statistics, Operations Research, Computer Science, or Engineering is preferred. MMR a plus
• 5+ years experience managing primary quantitative and qualitative market research at a large global organization or with a leading, global respected market research agency
• A foundational understanding of branding, advertising (traditional and digital), marketing concepts, and strategy a plus
• Background in payments, financial institutions, or consumer lending as well as experience from tech, consulting, CPG, retail are a plus but not required
• Ability to transition easily from a technical research perspective to practical business considerations
• Demonstrated mastery in uncovering insights with the ability to inspire and influence others to act on insights. Demonstrated success in using research to drive insights and strategic implications that lead to business decisions
• Strong attention to detail, a sense of urgency, a proactive approach, Excel and PowerPoint power user, strong planner, and problem solver, Must display strong written and verbal communication and presentation skills, including the ability to translate analyses into easily digestible stories for senior management consumption, Must be fluent in English
• A great team member who adds energy, ideas, and fun to our team and corporate culture

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Additional Information

Visa has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees and visitors. As a condition of employment, all employees based in the U.S. are required to be fully vaccinated for COVID-19, unless a reasonable accommodation is approved or as otherwise required by law.Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.