Social Media Manager at Spark Networks

Social Media Manager

Marketing

Remote (United States)

The marketing department at Spark Networks is a dynamic, data-driven team responsible for driving customer acquisition, engagement, and retention across our portfolio of online dating brands. Our team works across performance marketing, CRM, brand development, and content, utilizing a wide range of channels, including paid search, social, affiliate, and email marketing. We collaborate closely with product, engineering, and data teams to optimize campaigns and deliver innovative strategies that support the company’s growth and long-term success. At Spark, we are passionate about creating meaningful connections for our users while pushing the boundaries of digital marketing through creative storytelling and advanced analytics.

This role is a full-time remote position that must be located in the United States (preferably EST).

Why this role is critical to our success

The Social Media Manager is responsible for developing and executing social media strategies that build brand awareness, drive engagement, and support growth goals across Spark Networks’ portfolio of brands. This role requires a creative and data-driven individual with expertise in managing organic social media channels, crafting compelling content, and fostering community interactions.

Key Responsibilities

• Develop and implement social media strategies to support brand objectives and grow online presence across platforms like Instagram, Facebook, TikTok, LinkedIn, and Twitter.
• Create and curate engaging, on-brand content, including posts, stories, and videos, to connect with target audiences.
• Manage the content calendar, ensuring timely and consistent publishing aligned with marketing campaigns and events.
• Monitor social media channels, engaging with audiences to build community and strengthen brand affinity.
• Collaborate with design, content, and paid media teams to align organic social strategies with broader marketing efforts.
• Analyze social media performance metrics, providing insights and recommendations to optimize engagement and reach.
• Stay informed on industry trends, platform updates, and emerging channels to identify new opportunities for engagement.
• Manage relationships with influencers and content creators to expand brand reach and credibility.
• Ensure social media content adheres to brand guidelines and aligns with the tone and voice of each brand.

Qualifications

• 4+ years of experience managing organic social media for a consumer-focused brand, preferably in the tech or digital space.
• Strong portfolio showcasing creative and impactful social media campaigns.
• Excellent writing, editing, and communication skills with a strong understanding of brand tone and voice.
• Proficiency in social media management tools like Hootsuite, Sprout Social, or Buffer.
• Familiarity with analytics tools such as Google Analytics, native platform insights (e.g., Meta Insights), and social listening tools.
• Creative mindset with an ability to generate engaging, trend-driven content that resonates with audiences.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Experience in influencer marketing and managing partnerships with content creators.
• Knowledge of SEO best practices as it relates to social media content.
• Familiarity with performance marketing concepts and how organic social can complement paid campaigns.
• Basic graphic design or video editing skills using tools like Canva, Figma, or similar platforms is a plus.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

About Spark Networks, Inc

Spark Networks is a leading global dating company with a widening portfolio of premium & freemium apps, including Zoosk, JDate, Christian Mingle, Silver Singles, and Elite Singles. Formed in 2017 through the merger of Affinitas GmbH and Spark Networks, Inc., the company operates in 29 countries worldwide.

• https://www.zoosk.com/
• https://www.jdate.com/
• https://www.christianmingle.com/
• https://www.silversingles.com/
• https://www.elitesingles.com/
• https://www.spark.net/

Our current benefits offerings include:

• Medical, Dental, & Vision Insurance
• Employer Paid Basic Life Insurance
• 401(k) Retirement Plan & Company Match
• FSA, DCA, and Commuter Benefit Plans
• Company Paid Holidays
• Flexible Time off

Spark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.